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The Basic Principles Of Viral Marketing

© 2008 J Picken

Viral marketing is one of the most successful tactics utilized on the internet today. Not only does it ensure your product gets out into the broader internet market, it also drives traffic to the site of origin creating a higher volume of hits leading to higher sales. If we think in terms of biology, a virus invades the body, latches onto the blood cells infiltrates them and then replicates. Viral marketing works on the same principle. Post an article, advert,widget,banner on websites, social networks,forums,blogs or alternatively by emailing the same content, i.e adverts etc, the perspective market for your product is increased, leading to increased exposure. Participation in banner exchanges also provides the same effect. The more people and platforms you involve the more exposure you receive.
Here is an animation showing how viruses move into cells and replicate...viral marketing is exactly the same principle.

viruses in cell

“Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily..”

http://en.wikipedia.org/wiki/Viral_marketing

Remember word of mouth is the best advertisement and viral marketing enhances this old adage.